AB Testing Analysis in R. prop.test() OR t.test() -


ab testing scenario: testing new design of registration page entry button on web - user clicking on button taken new page in user can supply email , create registered account.

the sample chosen randomly - 50% see test button, 50% see control. data collected @ user-level.

columns: account_id, group ( values test or control), visit_flag (values 1 if visited, 0 if didn't)

should using prop.test check if ctr (click-through-rate) significant or should using t.test?


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