How to track SEO Conversion in Google Analytics? -


i've been trying track conversion rate of users acquired through organic search direct (users discover site through organic medium , start coming site on own through direct search). way decided go create segment sequencing of following kind- screenshot of sequencing rule results counter-intuitive leads me think maybe understanding of how sequencing works not correct. change measure of organic direct search conversion?

changing scope of segment 'sessions' 'users' should fetch desired result. enter image description here


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